Thursday, March 09, 2006

Article writing for PR purposes

Writing articles and submitting them to search engines is a tried and increasingly true means of getting your news "out there". The first rule has to be to write about what you know. In a world of experts and clutter it is the expertise - properly expressed - that is going to get your press release-equivalent (the article) noticed.

And so the Rule? Write what you know. And don't think you only know about your business and what it makes or provides. There can be literally scores of topics within one business - no matter how simple or arcane.

You will achieve a number of key objectives: Obtain credibility for your area of expertise; Obtain interest in your business and - surprise, surprise - obtain exposure.

I'll give you some more tips on these articles shortly. Using key words and their huge importance in article writing for search engines.

Stay tuned.

0 Comments:

Post a Comment

<< Home

New York Times Story