Press Release Optimization Comes of Age
Well, press release optimization has doubtless come of age some time ago, but tech tools designed to improve optimization results continue to arrive, the latest being a tool announced a couple of days ago called "Newsforce".The tool partners major SEO/software players like SEO-PR, SiteLab Intl and Primero Systems with BusinessWire and is open to BusinessWire customers. These are similar to the optimization tools launched by innovative PRWeb in June, the SEO Wizard, which are part of the wire service fee.
Essentially, 'Newsforce' allows press release posters to research keywords, analyze the press release and add links to it, with the results exported directly to the BusinessWire account. As more businesses wake up to the need for optimization of their news these tools are going to become a more essential component of the PR Department's arsenal.
posted by JohnBowie @ 10:13 PM
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