Press Release advice: Learn from the Politicos
It will be no surprise to learn that the Web is transforming political advertising and marketing, according to a report in The New York Times. Aspiring politicians are finding a new voice on the Web through Web sites, e-mail, blogs, podcasts, and chat and also because of the viral nature of the Web itself. All the more reason for press release-savvy operators to learn the tools politicos and others are using to employ in their own campaigns.
posted by JohnBowie @ 5:36 PM
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