Friday, October 13, 2006

What Is Google Thinking About With The YouTube Deal?


What was Google thinking when they paid $1.6 billion for YouTube - a business without a model it would seem, started by college kids in a garage a couple of weeks back? Advertising? Of course.

Well, they know it's got traffic (14th most-visited site on the web). But what else?

Umm. That's got me thinking. Hard. I just can't see what else there is.

Google's CEO Eric Schmidt said "This is the next step in the evolution of the Internet."

Okay. Those are smart guys. But they're also guys who have never been through a recession or bust. They're bursting with Google dollars and I just hope they haven't gone to their heads because very quickly that company is going to have to clean out the YouTube house - by that I mean tidy up the copyright issues that are going to come home to roost faster than the sinking of the North Korean economy.

Watch this YouTube space.

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