Friday, March 17, 2006

Copywriting For Search Engines & Directories :: Swift Media UK

Copywriting For Search Engines & Directories :: Swift Media UK - This an interesting article from the useful UK web design company.

As Swift say, when online marketing experts optimize a web site for search engine and directory queries, they should not spend most of their time redesigning the layout (in HTML) or submitting the site to the search engines. Most of their time should be spent on researching, writing good copy that will index well in search engines, and writing thorough, accurate descriptions for directory submissions.

Like good search engine-optimized press releases, good web copy must contain well-researched and varied keywords and key concepts, based on a web page's topic; accurately reflect the web pages' content; and be strategically placed throughout a web page as mentioned above

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