PressReleaseInsider: The Press Release Secrets Service

Choosing the right keywords for your press release

In the search for the 'right' keywords in your press release, for maximum search engine visibility, you need to ensure you have actually fixed on the right word or phrase.

You should use tools like Wordtracker (www.wordtracker.com) to help in this search process, but more importantly do some brainstorming yourself and with friends, famiily and staff. Once you have the word or phrase that you know fits your business, use it in your headline and repeat it in the press release, particularly in the first 50 words. Once is enough 'up front', but you can use it later in the body of the release as well. Also, you a properly formed link to your site with the full http://www.yourdomain.com within the text.

posted by JohnBowie @ 3:19 AM