Stop the release - I want to get off
Boy, was I every having a blond moment. You try and do a good turn and - the blonds turn against you. Here's a tip from the inside: When you're handling press for friends, make sure you put on the fur-lined, lanolin-skinned kid gloves to handle their precious egos. In this case, a book launch in Godzone leads to a blood-zone of fractured egos because one of the co-authors had her name omitted from the media release.
Well, there were reasons - like lack of interest in marketing - but there's another. There's no point in putting a plethora of names at the foot of a release. We all know journalists are not blessed with the patience of Job while they wait for a response to their calls. Make a contact point easy, contactable and - most of all - someone who answers their phone. Sounds simple. Isn't though.
posted by JohnBowie @ 9:03 PM
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