PRWeb's sale to Vocus PR is unlikely to immediately change the company's press release service and that's certainly the reassurance given by PRWeb founder and maestro David McInnis. PRWeb's own
blog confirms that. In fact, McInnis points out that enhanced publicity opportunities will be presented as a result of the acquisition.
For an interview with David McInnis and some background to the deal, have a look at Lee Odden's
TopRankingBlog
Using blogs for PR and getting good
blog SEO ratings is an increasing trend and readers should check an article by
iPrioritize's Adam McFarland on
SiteProNews. As blogging becomes more ubquitious so too does it become more authoritative and read by media outlets and others. To promote your business, website or whatever you need to put blogs near the top of the 'must do' list and to become recognized by them McFarland points out an interesting fact: a personal email will secure amazining results.
McFarland's rules for your email:
* Have a simple subject. You probably won't get many responses by treating your email like a press release and writing RELEASE in the subject line. Try something simple like "fan of your blog" or "comment about your blog."
* Start by complementing them. Since you've read their blog and learned about them from their bio, you know quite a bit about them. Use it to your advantage.
* Request them to post about you. Be direct and to the point. They will respect that.
* Offer something in return. You have something that could help them.
* Close with something nice. Thank them for their time and wish them luck with their blog and/or business ventures.
Try it.
blog seo blog seo
Press Release Optimization Comes of Age
Well, press release optimization has doubtless come of age some time ago, but tech tools designed to improve optimization results continue to arrive, the latest being a tool announced a couple of days ago called "Newsforce".
The tool partners major SEO/software players like SEO-PR, SiteLab Intl and Primero Systems with BusinessWire and is open to BusinessWire customers. These are similar to the optimization tools launched by innovative
PRWeb in June, the SEO Wizard, which are part of the wire service fee.
Essentially, 'Newsforce' allows press release posters to research keywords, analyze the press release and add links to it, with the results exported directly to the BusinessWire account. As more businesses wake up to the need for optimization of their news these tools are going to become a more essential component of the PR Department's arsenal.
