Algorithms, keywords and search engines
An item in SiteProNews by John Metzler looks at changes in search engine algorithms, always useful for press release writers. A lot of web site owners tried to outsmart the search engines with their metatag and keyword tricks, which is not to say there do not remain useful rules for such devices, but the flagrant abuse of the methodology lead to inevitable discovery.Metzler's article's conclusion is the need to write for your business users or your website visitors, not the search engines. The more naturally written sites can expect to see better results in the future.
posted by JohnBowie @ 1:21 PM
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