The Modular Press Release
Kami Huyse's popular post on the 'PR is dead, long live PR' debate is a useful summary of some of the PR possibilities that surround the "press release". Her preference for the modular format is one that is, I believe, finding favor in the frenetic-paced world in which journalists live with multiple feeds from multiple sources pounding them in their bunkers.Communication Overtones: Modular News Releases
posted by JohnBowie @ 9:50 PM
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